Who we are

About us

Beleza Brasil is a company based in Belgium that sells beauty and hair care products, especially from Brazilian brands, online.

Founded by Aline Neto, who started with her husband, Salomo Neto, with the sale of beauty products to the Portuguese-speaking and Hispanic communities.


Beleza Brasil is now an online store that sells to the whole of the European Union, as well as a physical store in Brussels, associated with a salon of treatments and hairdressing specialized in curly hair.

We work with all types of hair, however the focus put on curly and frizzy hair is more important of the peculiarities of these.

In addition, we are well aware of the difficulty experienced by people who have come out of the mix, who have mixed hair and who have difficulty regaining their style and products that are suitable for them.
Thus, both in our living room and in our physical and online stores, we strive to give all our customers the most appropriate care to their hair types and personality.

We believe that the inner beauty and personality of each must radiate on the outside.
Each person is different and must learn to accept themselves as they are.

It must also know how to highlight its natural characteristics in order to be able to better find oneself with oneself and others.

The Brazilian products of the biggest innovative and always state-of-the-art brands, combined with cutting-edge training of our staff,
makes us increasingly a reference in the field of hair care anti-fall and regrowth,
as well as curly and mixed hair treatments and hairstyles.

We encourage you to start on a good foundation, as natural as possible, in the name of the beauty and health of your hair.

Be authentic and dare. We're here to help.